Sweden online gambling revenue falls; LeoVegas puts ads on wheels
Sweden’s licensed online gambling operators suffered a revenue decline in the second quarter, as government restrictions eliminated the pandemic pump enjoyed in other markets.
Figures released Friday by Sweden’s Spelinspektionen regulatory body show locally licensed online gambling operators generated revenue of just over SEK3.6b (US$411.5m) in the three months ending June 30, up 3.6% from the same period last year but a 1.2% decline from Q1 2020’s figure (which was itself down 1.5% year-on-year).
Sweden’s online casino licensees were blindsided this spring as the government announced tough limits on customer deposits and spending. The government claimed it was acting to protect consumers from excessive gambling while under pandemic lockdown but data showed Swedes hadn’t significantly ramped up their gambling activity.
Meanwhile, online licensee LeoVegas, which hasn’t been shy about publicly criticizing Spelinspektionen’s regulatory regime, is also testing the government’s notoriously low tolerance for gambling advertising. The company recently launched a public ad campaign in which 10 large furniture trucks roam the streets of Stockholm with ‘A delivery from LeoVegas’ emblazoned on the side.
eoVegas appears undeterred by the regulatory retaliation suffered by former Swedish online licensee Global Gaming’s Ninja Casino brand, which ran billboards in Stockholm exhorting customers to “Play Now!” The LeoVegas tagline doesn’t contain any such exhortations to gamble, which may ultimately save it from the watchdogs’ wrath.
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Dozens of exclusive entertainment options at 1xGames
There is a category of players who don’t enjoy classic bets and are not interested in sports. They can find entertainment for themselves by playing at 1xGames.
This is a unique 1xBet development, which is available both on desktop and in the mobile app. Users can choose from several dozen exclusive games on a variety of topics - from Star Wars to Formula 1. In addition to having fun, each player gets a chance to win large amounts. Why not combine business with pleasure?
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1xBet nominated at prestigious Global Gaming Awards
1xBet is considered one of the most progressive betting companies in the world. Another confirmation of this acclaim was received with the welcome news that the renowned betting firm has been shortlisted at the prestigious Global Gaming Awards in the “Digital Product of the Year” category. The bookmaker was honored with this recognition for its development of 1xGames.
The winners will be announced at a special ceremony on October 5th in Las Vegas, the center of the global gaming industry. The best of the best will be determined by an esteemed jury composed of 100 leading representatives of the gambling industry including top managers from the largest global companies.
“Our digital products compete with those of a number of world-famous bookmakers and this rivalry motivates the entire 1xGames team. After all, only by competing with the best can you reach the highest possible level, and this makes success in such circumstances especially pleasant,” said 1xBet representatives.
1xBet was founded in 2007 and a few years later, the 1xGames platform became available to players. Here, more than 100 online games developed by the company itself are now presented. The results of provably fair games are absolutely random and are dictated by a special algorithm that each player can check independently.
Delhi gamblers hedge illegal bets on COVID-19
While many gamers anxiously await the return of local and international sports, illegal betting circles in Delhi have taken matters into their own hands, with punters waging bets on statistical predictions linked to the pandemic.
COVID-19 betting has grown in popularity among Indian customers looking to fill the void left by the global shutdown of the sporting industry, with bets now being placed on the dates and contours of the lockdown, infection rates and death tolls. These bets are often placed through surreptitious phone calls to syndicates running illicit betting markets, also known as the ‘satta bazaar’.
While the country allows for legal betting on horse-racing, all other forms of public gambling are banned. Delhi Police commissioner SN Shrivastava said that units of the force were keeping a watch on such illegal networks.
“We do not know how the nature of betting has exactly changed after the pandemic, but the Delhi Police are showing no laxity in cracking down on any crime network. Our teams are monitoring all cyber operations to check for any illegal activity,” said Shrivastava.
Despite this, the International Centre for Sports Security in Doha estimates the illegal betting market in India at $150 billion annually, including $200 million bet on every One Day International Cricket match played by the Indian cricket team.
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Sweden fines Glitnor’s Lucky Casino for unauthorized casino online slots games
Sweden has financially penalized another online gambling license for offering live casino online slots games not covered under its license.
On Wednesday, Sweden’s Spelinspektionen regulatory body announced that it had imposed a US$41,700 on Glitnor Services Ltd, which operates in Sweden via seven domains, including fridacasino.com and luckycasino.com.
The regulator found fault with LuckyCasino offering several products from live casino technology specialists Evolution Gaming, including its Dream Catcher, Monopoly Live, and Deal or No Deal titles. Spelinspektionen noted that these products aren’t covered by Glitnor’s local online casino and sports betting license.
However, since Glitnor itself alerted the regulator to the fact that LuckyCasino was offering the games and took steps to address the cockup, Spelinspektionen opted for a relatively low penalty and a warning.
The games in question were made available on LuckyCasino on July 1, 2019 and weren’t taken offline for five months, during which time 478 players spent around €69k.
Legolasbet business closure notice!!!
We would like to inform you that, unfortunately due to the unprecedented circumstances brought about by COVID-19, and despite every effort in trying to save the business, the Management has decided to cease with immediate effect, the operations of Legolasbet. Our websites Legolas.bet and Legolasbet.se will not be able to offer online gaming services any longer starting from tomorrow 31st March 2020. Over the next couple of weeks we will be going over all our accounting records and paying off all the outstanding invoices as complied to regulations.
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